Francisco J. Leal has over 25 years of experience in steel processes and sales. With a strong focus on continuous improvement and goal oriented he is the General Director of Alacero, since 2018. Leal is a chemical Engineer with master’s in business administration, specialized in Supply Chain Management. He is also certified in Finance by ITESM, Strategic Thinking and Business vision by Harvard-IPADE, Supply Chain Management and CPIM by APICS, Systemic Thinking and Key Accounts by Universidad of San Diego, Lobbying and Institutional Relationships by EGAP-ITESM. He runs as a hobby and is an avid reader to balance his work life.